Your website is a crucial and central
part of your business.
Your website can be your main “shingle” that you put out into the world that says…“I am a coach! I have something to offer you! I can help you!” Many coaches struggle with fully embracing that message and being able to live it and speak it. Your website helps you do exactly that and truly BELIEVE and LIVE that you are a coach.
Your website can be a bountiful source of clients. (I’ve been a full-time coach for over 10 years, and every single one of my clients has come via my website!)
Your website is a central hub for your ideas, creativity, values and personality.
As a coach, only about half of your “work” time will be direct client contact.
The rest of your time is mainly devoted to you being you, IN THE WORLD. Your website is your gateway to writing, speaking, seminars, media…whatever you are meant to be doing in terms of communicating who you are and your message.
Coaching was born as a virtual career, and it holds true that your “virtual” storefront, your web site, is essential to your business.
I’ve personally never seen a coach create a successful business without a powerful web site. Joyfully, I have seen many coaches thrive when they DO have great web sites!
I have a ton of experience, both personally, and in my consultation with other coaches, in what a coaching web site needs.
(By the way, what a coach needs may not be the same as what someone with some other type of business may need!)
Here’s what I have learned you need
as a coach:
A fast launch of your online presence, before your energy and belief in yourself fade
A website that can grow WITH you and your business
Immediate ability to collect emails of people that are interested in you and what you are doing
Connection to social media
The ability to easily blog: Articles, ideas, links, etc.
The ability to adjust your content: Your description of yourself, your work, your ideal client, your rates, your packages, your offerings, etc
The ability to stay current with the newest trends, newest social media sites, etc
Great-enough for now content, that you can continuously refine as you grow as a coach, get better at describing your ideal client and defining your niche
The World Needs More